Sure, you can do your own design
and page layout...
First, you need to determine the method in
which you need your item printed. If you just need a few,
then you may want to consider digital printing. For digital
printing, as long as you have your document laid out just
like you need it, and as long as it looks on-screen just
like you want it to look like, then most any file format
will do. If you are going to need many copies (hundreds
or thousands or even hundreds of thousands) of the same
item, then offset printing is more cost effective and can
often times result in a product which is perceived as being
higher quality.
Design and typesetting for offset printing
does require specific programs and a very specific set of
design skills. If you are creating a simple document which
you want printed in just one color, most any word processing
program will do. Most word processing programs will allow
you to make a multiple color document and even include screens,
photographs, and a wide variety of special effects and artwork,
but word processors are only designed to be output on a
computer printer. Word processing programs do not have the
capability to make color separations, adjust trapping, make
“multiple-up” pages, make booklet form documents,
adjust screen frequency and other factors which are needed
for quality offset printing.
If you are interested in making a multi-color
or graphics intensive document for offset printing purposes,
you need to use a professional page layout program (Corel
DRAW, PageMaker or Quark) to combine all of the different
elements in your document. You will also need a full featured
bitmap editing program (Corel Photo-Paint or Photo Shop)
if you plan to use photographs, scans or any bitmap images.
And if you intend on having any customized vector art in
your document, a vector art program (Corel Draw or Illustrator)
will be essential.
We highly recommend that you purchase the
Corel Draw full package (with all the manuals - you will
need them) as it has almost all the features which you may
want, including a vector art program which can double as
a page layout application, a full featured bitmap editing
program, an excellent bitmap tracing program, a professional
font management program, a large assortment of clip art,
fonts, plug-ins, and basic templates. Also, for anything
more than the most basic one ink color offset printed document,
you need to make sure that you have a full understanding
of text and graphic elements. To see if you are knowledgeable
about word processing, graphic design and page layout, read
the following basic page layout terms:
• Kerning
• Leading
• Tracking
• Bleed
• Style Sheet
• Bitmap Art
• Halftone
• Screen
• LPI
• DPI
• Process Color
• Spot Color
• Imposition
• Extended Character Set
• Bezier Curve
• Trapping
• Gripper
• Moire Effect
• RGB
• CYMK
• Pantone Colors
• Drop Caps
• Encapsulated PostScript
• Fill
• Stroke
• Drop Shadow
• Eyedropper
• Gradient
• Point Size
• Duotone
• Masthead
• Serif/Sans Serif
• Small Caps
• Grayscale
• Vector Art
• Crop Marks
• Process Color Separations
• Spot Color Separations
• Registration Marks
Congratulations, if you can define and understand
most of these basic terms, then you are ready to start!!!
I
We accept the following art files:
• Pagemaker: .PMD
• Illustrator: .AI
• Corel Draw: .CDR OR .CMX
• Ami Pro/Word Pro: .SAM OR .WPD (Digital Printing
or 1 color offset printed work only)
• MS Word: .DOC OR .TXT (Digital Printing or 1 color
offset printed work only, no multiple-up documents)
• MS Publisher: .PUB (Digital Printing or 1 color
offset printed work only, no multiple-up
unless you “set” it multiple up)
• Properly prepared Encapsulated PostScript: .EPS
• Any of the following bitmap formats (one color only
or full color only - no spot
color): .BMP, .TIF, .JPG, .JPEG, .CPT, .GIF, .PCD, .PSD,
.PCX, .TGF, .IMG
• Any of the following vector art formats: .WPG, WMF,
EMF, .CGM, .DRW, .AI,
.PIC, .CPX
NOTE 1: You must include
all Fonts and Original Artwork as specific files and also,
please embed all elements into the document.
NOTE 2: If work is to be
offset printed in more than one ink color, then please use
your program to print test separations prior to bringing
in your file to us. When you print color separations from
your file, you should have one color on each page. For instance,
if you have a full color photograph, you will have a page
that prints only the Black, then another page that prints
only the Magenta, then another page that prints only the
Cyan, and the last page would only have the Yellow. If you
desire a two color job, then you should have two sheets
of paper printed out: one for each color (if you find that
you have more than two sheets, then you have more than two
colors in your document, this means that the file is improperly
prepared and you need to fix the problem prior to bringing
us the file - please refer to the documentation that came
with your software). If your program will not allow you
to print separations, we cannot produce separations either
and the job will have to be printed digitally (with toner
- not ink).
NOTE 3: We recommend 1 pt.
trapping spread anywhere that colors touch
NOTE 4: Do not use thin type
or serif type styles when creating type reverses.Also see: