FACT: 85% of a new business’
customers come from within a 5 mile radius of their
physical location and 49% visit the location specifically
as a result of “seeing the sign”.
It is a logical conclusion that having an effective,
legible and visually appealing sign is of critical
importance to every organization. It is arguably the
most important aspect of a new business as the sign
is responsible for literally half of the sales volume.
FACT: Signs work for your organization 24 hours a
day, 7 days a week and 365 days a year. They don’t
take vacations, get sick, need training or quit to
go work somewhere else.
FACT: Dollar for dollar, compared to any other kind
of advertising, signs are the clear winner when it
comes to resulting exposure for dollars spent in a
community.
Based on a standard “cost of 1,000 visual
impressions” signs literally work for pennies.
An on-premise sign will work for $.22 per 1,000 visual
impressions compared to billboards at $1.90, Newspapers
at $3.60, Radio at $5.90, and TV at $10.00.
